When you have the front headline of a Jacksonville news network declaring "Tar Balls Expected Soon, Giant Oil Sheen Will Arrive This Weekend", people are going to assume that you're talking about Jacksonville. It's only when you read the smaller next line that you see it's Pensacola Beach, which is on another coast 360 miles away.
I realize that they're stressing that the oil disaster is creeping closer to our neck of the woods, and It's entirely possible that it will eventually hit Jacksonville, but in the meantime FCN needs to be more specific in their headlines so that people don't freak out and panic here at home.
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