Jamie Oliver chef
"I was in Japan promoting one of my books and feeling totally jet-lagged. It was 4am and I found this sushi bar. It was just amazing to be eating such great sushi and drinking beer at that sort of time, as it's not the sort of thing you can find in the UK."
Morgan Spurlock documentary maker whose films include 'Super Size Me'
"Biting into a sea urchin at a sushi place in Tsujiki Market, Tokyo, because it felt like the ocean exploding in my mouth. I was eating this amazing sushi at six in the morning in the middle of this crazy market and I thought, 'This is the way I should start every morning.'"