Cereal and snack maker Kellogg Co. said it won’t renew its sponsorship contract with Olympic swimming star Michael Phelps because of a photo that showed him inhaling from a marijuana pipe.
The Battle Creek, Mich.-based company said Thursday that Phelps's behavior— caught on camera and published Sunday in the British tabloid News of the World— is "not consistent with the image of Kellogg."
So the company that makes Fruit Loops and Cheez-Its does not want to be associated with pot smokers. I'm guessing that don't have a clear idea of their customer base, then.
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