In the latest round of commercials trying to get everyone motivated for the Super Bowl, local personalities take turns looking into the camera and saying things like "The World will be watching".
Sorry, folks. I'm trying to be supportive of my hometown and all, but the World doesn't give a flying fig about the Super Bowl. The United States will be watching, and the Nielson people can verify that. However, we can take solace that if Jacksonville ever lands the World Soccer Cup contract, we can reuse these TV spots.