"Oh My"

Oooooh! Alonzo put a picture on the left hand side instead of center! Edgy!

This ad has been popping up lately, and I have to wonder about the thinking behind it. I understand the basic concept of adding yellow to the standard three color setup of most TV's to expand the color range. I understand the use of semi-washed up yet beloved celebrities to sell said product. What I am confused on is if the people at SHARP deliberately hired an Asian guy to sit under the tag line "Just add yellow".

Either they did it accidentally or they did it on purpose hoping that the hammy George Takei performance will be tongue-in-cheek enough to cancel out any perceived offence. I mean, I'm not terribly sensitive to these things, but I am curious.